YEAR:
2024 - 2025
ROLE:
PRODUCT DESIGNER
Safety Centre
about.
my role.
Responsible for ideation, research, design, understanding needs, and delivering key journeys.
the team.
Working with other designers, business team, developers, product team, illustration team, motion designers, copywriting team.
overview.
A feature designed to empower users with advanced tools to prevent fraud and enhance their control over banking relationships.
In its current phase, the Safety Centre focuses on fraud prevention and verification, but future plans include expanding into detailed auto-management features, education, and more products.
journey overview.
Entry point from dashboard and landing has an animated loader and header for context and product recall.
Redirection to cards helps group and access all three products in one place.
Forex Card
Credit Card
Debit Card
Cards
SMS Shield
Protect Your Account
Axis Bank only sends messages from official sender IDs and never from mobile numbers.
Check SMS Sender
Please enter the SMS sender ID to verify if it’s from Axis Bank.
AD
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AXISB|
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Sender ID is case sensitive.
Sender ID must have a minimum of 8 characters.
Suffix is optional and denotes the type of SMS.
What is Sender ID?
Submit
SMS shield is a feature unique to Axis in response to the high number of SMS related frauds.
Limits can be set for all types for payment methods and can be set for each account. Overall limits have been parked for the next update.
Fund transfer
Mobile Banking
Internet Banking
Payee settings
Add payee
This feature allows the user to add payee for online fund transfer.
Fund transfer settings
You can transfer funds more than the set limit via additional authentication
Savings account
Current account
Fund Transfer
Daily limit
₹10,000
Per transaction limit
₹10,000
UPI
Any changes will only impact UPI payments made through open app by Axis Bank
Per transaction limit
₹10,000
Savings - XXXX 7685
outcome.
Personalisation
Users have more control over their relationships and can change settings based on usage
System security
Various methods of fraud can be prevented with the features
Reserve Bank of India (RBI) guidelines are implemented
Cost
Helping users safeguard their assets
Bank saves resources spent on tackling frauds and loss compensation
Novelty
Setting a new standard in the banking industry by offering a service that no other banks currently provide
proposed features.
Auto-management features that can run with the app closed.
Expanding on other products.
Utilising apps like WhatsApp which are regularly used.
Incorporating existing safety videos for latest frauds and scams.
Safety score rating and tips to enhance it.
Education and learning to keep users updated.
