TIMELINE:
8 WEEKS
YEAR:
NOV 2024
ROLE:
PRODUCT DESIGNER
Debit Card
About
This was a revamped journey for debit card that covered accessibility issues, design system cohesiveness, and had new features implemented.
My Role
Responsible for heuristic analysis, identifying gaps, research, developing insights, design, and delivery of key journeys.
The Team
Working with other designers, business team, developers, product manager, illustration team, motion designers, copywriting team.
Challenge
The debit card journey had disconnected and broken experiences, lacking alignment with the bank's design system, Subzero 2.0. This led to inconsistencies, user frustration, and a lack of engagement.
Research
Gaps identified through information architecture, userflows, user reviews, heuristic analysis, and benchmarking helped narrow down these four key considerations.
Cross-selling
Too many banners cause clutter and banner blindness.
Sort banners and keep them under their respective products.
Quick actions
Most actions are under Services (multiple clicks away) and need to be searched.
Group product actions with icons for better recall.
Perks and benefits
Currently needs to be looked in other places.
Keep with debit card for relevance.
Security
Details are shown without authentications.
Details can be hidden by default or can be flipped.
Results
Revamped and enhanced journey is adaptive for colour-blindness, dark mode, web, and mobile.
Landing has relevant quick actions and the OTP verification is in the same journey. Card states (active, inactive, unboxing, blocked) have been introduced while still resembling physical cards.
Relevant redirections are grouped on the landing page, and relevant cross-sell is in a carousel. Other settings are under Control Centre, which can also be accessed from Safety Centre.
Outcome
- Debit cards are now visually similar to physical ones
- Redesigned journey provides a seamless flow and enhances usability
- Migrated journey to Subzero 2.0
- Phased implementation ensures consistency across the app
- Introduced new journeys like wearables and card customisation
- Incorporated redirections to value-added products
- Added micro-interactions and spot illustrations
- Enhanced service options and introduced additional features
