TIMELINE:
8 WEEKS
YEAR:
NOV 2024
ROLE:
PRODUCT DESIGNER
Debit Card
about.
my role.
Responsible for heuristic analysis, identifying gaps, research, developing insights, design, and delivery of key journeys.
the team.
Working with other designers, business team, developers, product manager, illustration team, motion designers, copywriting team.
challenge.
The debit card journey had disconnected and broken experiences, lacking alignment with the bank's design system, Subzero 2.0. This led to inconsistencies, user frustration, and a lack of engagement.
research.
Gaps identified through information architecture, userflows, user reviews, heuristic analysis, and benchmarking helped narrow down these four key considerations.
Cross-selling
Too many banners cause clutter and banner blindness.
Sort banners and keep them under their respective products.
Quick actions
Most actions are under Services (multiple clicks away) and need to be searched.
Group product actions with icons for better recall.
Perks and benefits
Currently needs to be looked in other places.
Keep with debit card for relevance.
Security
Details are shown without authentications.
Details can be hidden by default or can be flipped.
results.
Revamped and enhanced journey is adaptive for colour-blindness, dark mode, web, and mobile.
Landing has relevant quick actions and the OTP verification is in the same journey. Card states (active, inactive, unboxing, blocked) have been introduced while still resembling physical cards.
Relevant redirections are grouped on the landing page, and relevant cross-sell is in a carousel. Other settings are under Control Centre, which can also be accessed from Safety Centre.
outcome.
User experience
Debit cards are now visually similar to physical ones
Redesigned journey provides a seamless flow and enhances usability
System compliance
Migrated journey to Subzero 2.0
Phased implementation ensures consistency across the app
Cross-selling
Introduced new journeys like wearables and card customisation
Incorporated redirections to value-added products
Engagement
Added micro-interactions and spot illustrations
Enhanced service options and introduced additional features
